Poor data quality is a common problem and is costly to fix, depending on the nature and volume of the data. However, spending time and money now is a necessary and beneficial investment.
Analytics is key to
gaining that all-important perspective and insight. It would be not incorrect to say that the gap between good and poor quality data could separate the winners from the losers.
The importance of data quality can't be emphasised enough – better data translates into better value. It is important to understand how improvement in data quality across the business helps chances of your overall success. Better data quality enables you to understand your customer better and enhances your relationships with your clients.
The investment in data quality management pays off in the short run and for years to come.